帝国理工学院战略市场营销硕士（MSc Strategic Marketing），为期1年，授课型硕士项目。

学校名称：帝国理工学院（Imperial College London）

项目名称：MSc Strategic Marketing

项目时长：1 year full-time

一、申请要求

211学校均分80%，最好85%以上，最好有明确的短期研究计划和长期目标，申请者一般具有商科、经济学背景。

雅思：总分7.0，单项不低于6.5

托福：总分110，单项不低于22

二、申请材料

Full transcripts of your degree level studies to date

Curriculum vitae (CV)

Personal statement

Career planning statement

Quantitative experience statement

Two references and their contact details – at least one of which must be academic

Application processing fee of £50

English language test results (if applicable)

三、毕业生就业企业

Amazon亚马逊

Apple苹果

Burberry博柏利

Google谷歌

PepsiCo百事

Proctor and Gamble宝洁

Universal Music Group环球音乐集团

四、课程设置

1、Core modules

应用战略营销报告Applied Strategic Marketing Report

品牌Branding

消费者行为Consumer Behaviour

数字营销Digital Marketing

归纳法Induction

整合营销传播Integrated Marketing Communications

营销分析Marketing Analytics

营销咨询项目Marketing Consulting Project

营销决策Marketing Decision Making

营销策划Marketing Plan Competition

营销战略和金融Marketing Strategy and Finance

定价Pricing

定量服务营销Quantitative Services Marketing

关系营销Relationship Marketing

产品战略管理Strategic Product Management

工作安置Work Placement

2、Non-assessed modules

Accounting Primer

Career and Professional Development

Contemporary Marketing Practice I

Contemporary Marketing Practice II

Marketing Fundamentals

Plagiarism Awareness

Quantitative Skills Primer

Study Skills

五、费用

Tuition fee （overseas2018 entry）：£27,500

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